On Wednesday a launch party was held for the rebranding of the Ottawa downtown core to SoPa. Yes SoPa, an acronym for south of Parliament. Here’s hoping! Last time there was an attempt to rebrand a neighbourhood it was a bit farther west in Hintonburg. Their attempt was to create an area called the QUAD (Quartiers des Artists, or Art District), alas when discussing that with a client heavily involved in the Ottawa Art Scene he’d never hear this. So here’s hoping SoPa fares better.
