Ikea turns to African Designs
Ikea to partner with South African designers to create the first African design collection. This has just flashed into my news feed from Architectural Digest. Dezeen, I find, had written something to this effect over a year ago. Alas, I can’t find anything on the Ikea site itself so it must be forthcoming.
Of course it’s a little interesting to me, having lived in Africa and remembering a conversation with someone from South Africa, they almost don’t consider themselves in Africa. Africa I was told was Sub-Saharan and north of South Africa. Best not tell Ikea!